Tustin Dental Office Case Study
How we generated 300%+ ROI

• 30,189 people viewed their Google Business Profile

• 28,662 people found the business in search results using high-intent keywords like:

• 
  • Dentist near me
  • Orthodontist
  • Dental dentist near me
  • Dentist in Tustin

We also drove visibility across platforms:

• 61% of users came from Google Search on mobile

• 23% from desktop search

• 16% from Google Maps

By optimizing their profile and aligning it with what people search for, we made sure the right patients found them at the right time, right when they were looking for dental help.

Fully Optimized & Trusted Google
Business Presence

Here’s a look at the live Google Business Profile we managed for Tustin Dental Group. After verifying the business as a Trusted Google Certified Dentist, we fully optimized every section, from services to photos to Q&A.

• Profile strength marked as "Looks good!"

• Over 25,000+ customer interactions

• 230+ Google reviews with a 4.9-star rating

• Consistent monthly performance insights and new 5-star reviews

• Active Smart Campaigns with ad eligibility for local dental-related searches

How We Turned Local Clicks into New
Dental Patients

With a monthly spend of just $553.00, the campaign delivered over 2.79K ad views, 320 Google Business Profile visits, 55 local actions (like users clicking to get directions), and 101 phone calls to the dental office.

These results clearly highlight how effective our local marketing strategy was. By optimizing their Google Business Profile, verifying them as a Google Trusted Dentist, and launching targeted Smart Campaigns, we helped drive real local traffic and qualified leads, leading to a 300% ROI in just a few months.

Cost-Efficient Advertising That Converts
Local Leads

In this performance view, we’re seeing the monthly summary of our Google Ads campaign for Trusting Dental Group. With 377 total clicks and 99.00 conversions, we achieved a strong 27% conversion rate. That means nearly 1 in 3 clicks resulted in a meaningful customer action, whether that was calling, visiting the website, or getting directions to the clinic.

Here’s a breakdown of key performance metrics:

• Total Ad Spend: $666.00

• Cost Per Click (CPC): $1.77

• Cost Per Conversion: $6.72

• Conversions: 99 valuable actions

Local Ads Performance: Smart Data, Real Growth

This section of the dashboard uncovers how we reached and engaged high-quality leads using Google’s Performance Max Campaign for Trusting Dental Group. Here’s what stands out:

• Top-performing device: Mobile (80%+ of conversions)

• Geographic Reach:Strongest response in the Tustin, CA area

• Best performing audience segments:"Health & Wellness Seekers" and "Dental Service Intenders"

• Conversion by device: Mobile outperformed desktop by a significant margin, confirming that mobile-first optimization was key.

The result? Maximum exposure with minimal ad waste, allowing us to convert a larger percentage of ad views into high-value patients.

What Made the Campaign Work?

Here, we zoom in on the conversion performance and audience insights that helped us refine the campaign over time. Google’s Performance Max dashboard shows that our conversion rate held steady at nearly 30%, driven by precise bidding and content testing.

Key insights: